Twenty years of B2B marketing.
Rebuilt for the AI era.
I get stalled growth moving again in complex B2B sales: brand, pipeline and flagship events — now running on systems I designed and built myself.
The craft came first. The AI came on top.
I’m a marketing strategist who started out in Costa Rica and built a career across LATAM and Europe, in the kind of B2B where the product is technical, the sales cycle runs for months, and the buyer is a committee, not a person. I learned it in telecom and digital infrastructure — but the hard part transfers to any complex sale. My job has always been the same: get stalled growth moving again.
I’ve built marketing departments from scratch, produced international events with 40+ speakers, reactivated stalled enterprise accounts worth millions, and led full rebrands end to end. I’m as comfortable with a CFO’s ROI logic as with a creative brief. And I didn’t wait for the industry to change around me: I brought AI into the craft as a system, not a gimmick, so a lean team can deliver like a big one.
Results, not adjectives
Twenty years of commercial growth, international events and brand building — here’s what actually moved the needle.
The problem, not the title
A senior marketer isn’t hired for the title. They’re hired to make one specific problem go away.
A B2B brand that travels well
Positioning for products that are hard to explain and sold to a committee — so the story survives the handoff from marketing to sales, and from one market to the next.
Pipeline that closes, not just fills
Commercial activation measured the way sales teams measure it: close cycle, conversion rate, lead quality — not marketing volume for its own sake.
Flagship events and reusable systems
International events run end to end, with content built once as a system and reused — not rewritten from scratch for every campaign.
Findable by AI, not just Google
Getting brand and content cited by ChatGPT, Perplexity and Gemini — where your buyers are already searching, ahead of the traditional search engines.
I don’t use AI. I run it.
Beyond the marketing craft, these are proprietary tools I’ve built to produce results — not to impress in a demo.
RADAR GEO Toolkit
A system that gets B2B content found and cited by generative search engines (ChatGPT, Perplexity, Gemini) — not just Google.
Open the toolkit → OperationsSARAUTER Prompt Toolkit
A proprietary library of prompts and workflows for brand, content and strategy production — the operating system behind every deliverable.
Open the toolkit → ProductivityProductivity System
A working system to organize priorities and execution — built the same way as everything else here: once, as a system, not improvised week to week.
Open the tool → ProductivityVela, Commercial OS
A commercial operating model that combines strategic thinking, AI-enabled workflows and execution — designed to identify where to focus, what to say and what to do next.
Open the tool → BrandRebrand, End to End
A complete rebrand delivered by one person in nine weeks: naming, visual identity, brand narrative, website architecture and content production — one strategic vision guiding every decision.
Open the case →What I don’t know yet, I learn by building.
This site, RADAR, Vela, the Prompt Toolkit and the productivity system were designed and built by me, with AI — no agency, no dev team, no framework. Four working tools, and twenty years of judgment that no longer waits on someone else’s backlog to ship.
Three rules I don’t negotiate
Straight from the people I worked for
Three references from my 8 years at Ufinet, building the brand across 17 countries — full letters available on request.
“Andrea has been our Marketing Director for more than 7 years… a reliable executive, leading brand development and awareness in all 17 countries where UFINET operates.”
Iñigo García del Cerro Prieto“Andrea has been one of the finest professionals I’ve worked with… a hands-on problem-solver, capable of thinking on her feet and making important decisions on her own, with great results.”
F. Javier Lacasa Fuertes“Andrea quickly stepped up to the task… always fully motivated, with a creative mindset, hands-on behavior, and a scale-up mindset.”
Alejandro Coyoy