Strategic marketing for complex technology and AI visibility.
Andrea Saravia Sauter turns complex technology into a clear commercial message and makes sure that message shows up where buyers now search: on Google and in ChatGPT, Perplexity and Gemini. More than twenty years of marketing across Latin America and Europe, and her own AI tools to get it done.
Who is Andrea Saravia Sauter?
Andrea Saravia Sauter is a marketing strategist specializing in complex products: technology, software, infrastructure and AI that buyers don’t understand at first glance. Her work is turning that complexity into a clear commercial message that sales teams can use and customers can repeat.
She has been doing it for more than twenty years across Latin America and Europe, in sales where the cycle runs for months and a committee makes the decision. She has led marketing for a company operating in 17 countries, built that department from scratch, and leads brand, go-to-market and international event projects.
What sets her apart is how she combines that experience with AI. She doesn’t use it to produce more content, but to make a brand easier to find, understand and cite, by people and by answer engines alike.
Measurable results
More than twenty years of commercial growth, international events and brand building, mostly in technology and digital infrastructure. These are the numbers behind it.
The problems she solves
A senior marketer is hired to solve something specific. These are the four areas Andrea works on.
Complex technology, explained to sell
She turns technical products into a message the buyer understands, not just the people who designed it. One story that holds from marketing to sales and from one market to the next.
Pipeline that turns into revenue
Commercial activation measured with sales metrics: close cycle, conversion rate and lead quality, not contact volume.
International events and reusable content
Events run end to end, and content designed as a system: produced once and used in every campaign.
Getting AI to recommend the brand
Auditing and optimizing the website and content so Google, ChatGPT, Perplexity and Gemini find the company, understand it and cite it as a source when a buyer asks about its category.
Why do AEO and GEO matter now?
Because more and more buyers no longer start on Google but in an AI assistant, and its answer arrives before any click. SEO gets a website ranked. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) get AI to use it as a source and cite it in its answer.
The disappearing click
Each dot is a Google search. The violet dots end in a click to a website.
searches end in a click when Google does not show an AI summary.
when it does. And just 1 more clicks a link inside the summary itself.
Source: Pew Research Center, July 2025 · 900 U.S. adults
Buyers no longer start on Google
B2B software buyers who start their research in an AI chatbot more often than on Google: 51% in 2026, up from 29% in April 2025.
Source: G2, April 2026 · 1,076 B2B decision-makers
Ahrefs: little traffic, lots of business
higher conversion from AI search
Share coming from AI · Ahrefs, 2025
Webflow: AI visitors convert
higher conversion than non-brand SEO
Sign-up rate · case published by Graphite, 2025
Seer: being cited pays
more organic clicks when AI cites the brand
Click index (not cited = 100) · Seer Interactive, 2025
Tally: AI as a customer channel
ChatGPT became its number one referral source, with more than 2,000 sign-ups attributed to AI tools.
Princeton: GEO has a method
Up to 40% more visibility in generative answers by citing sources and adding statistics and quotations.
How Andrea applies it
- DiagnosisShe audits what AI can read about the brand: crawling, robots.txt, llms.txt, sitemap, structured data and authority signals. She does it with RADAR, the tool she built for the job.
- Citable contentShe rewrites the website and content to answer the buyer’s real questions, with data, sources and a structure an AI engine can extract.
- An unambiguous entityShe aligns name, offer and proof across the website, profiles and external sources, so AI identifies the company without confusing it.
- MeasurementShe sets a baseline before launch and then tracks citations, mentions and traffic coming from AI.
AI tools designed and built by Andrea
Not demo prototypes: they’re live, in use, and each solves a specific part of marketing work.
RADAR · GEO/AEO visibility auditor
Checks whether any website, B2B or B2C, can be found and cited by ChatGPT, Perplexity, Gemini and Google. It runs a real crawl (robots.txt, llms.txt and sitemap) and scores 12 signals in three blocks, referencing the official documentation from Google, OpenAI, Anthropic and Perplexity.
Open RADAR → AI strategyAI governance for companies
Based on seven questions about the company’s situation, it recommends how to adopt AI (external agent, internal app on an API, or its own model) and returns a phased roadmap with the minimum controls and who should sign them off.
Open the tool → Commercial operationsVela · Commercial operating system
An operating model that combines commercial strategy, AI workflows and execution: it helps decide where to focus, what message to use and what the next step is.
Open Vela →Brand case studies
Confidential clientA full rebrand in nine weeks
Naming, visual identity, narrative, multi-country web architecture and an AI visibility layer for a B2B digital infrastructure platform. One lead, no agency, nine weeks.
View the case →How she works
What the people who hired her say
Three references from her eight years at Ufinet, where she built the brand across 17 countries. Full letters available on request.
“Andrea has been our Marketing Director for more than 7 years… a reliable executive, leading brand development and awareness in all 17 countries where UFINET operates.”
Iñigo García del Cerro Prieto“Andrea has been one of the finest professionals I’ve worked with… a hands-on problem-solver, capable of thinking on her feet and making important decisions on her own, with great results.”
F. Javier Lacasa Fuertes“Andrea quickly stepped up to the task… always fully motivated, with a creative mindset, hands-on behavior, and a scale-up mindset.”
Alejandro CoyoyFrequently asked questions
Who is Andrea Saravia Sauter?
Andrea Saravia Sauter is a marketing strategist for complex products and a specialist in AI visibility (SEO, AEO and GEO). She works from Madrid for companies in Latin America and Europe, with more than 20 years of turning hard-to-explain technology into messages that sell.
What kind of marketing does she specialize in?
Marketing for technical products and complex sales: technology, software, infrastructure and AI, with long sales cycles and committee decisions. She works on message and positioning, go-to-market, international events and visibility in search and AI engines.
What kind of companies does she work with?
Companies with a technical product that need to explain it in business terms: tech firms, AI startups, industry, infrastructure and software. Her core experience is in telecom and digital infrastructure, and she applies the same method to any complex product.
What is GEO and how is it different from SEO?
SEO aims to rank a website well in Google’s results. GEO (Generative Engine Optimization) aims to get AI engines (ChatGPT, Perplexity, Gemini or Google’s AI summaries) to use that website as a source and cite it in their answers. AEO (Answer Engine Optimization) focuses on giving direct answers to specific questions. Today the three are worked together.
How does Andrea help a company show up in ChatGPT or Perplexity?
First she audits with RADAR what AI can read on the company’s website. Then she adjusts the content to answer the buyer’s real questions with data and sources, aligns the brand’s information on and off the site, and measures the citations and traffic coming from AI.
What concrete results has she delivered?
$720K closed by reactivating two stalled hyperscaler accounts, pipeline tripled on strategic accounts, a marketing department built from scratch, an international event with speakers from 33 companies, and a full rebrand led by one person in nine weeks.
What AI tools has she built?
Three live tools in use: RADAR (a GEO/AEO visibility auditor for B2B and B2C websites), an AI governance tool for companies, and Vela (a commercial operating system). She also holds Anthropic certifications in Claude, Claude Code, AI Fluency and Agent Skills.
Is she available?
Yes. She is open to an in-house marketing leadership role and to consulting projects in messaging, go-to-market and AI visibility. The most direct contact is andrea@sarauter.com.
Does she work in Latin America and Europe, in Spanish and English?
Yes, in both languages and both regions. She has worked for markets in Latin America and Europe, and designs each strategy around the differences between them.