Marketing & AI Systems
Madrid · LATAM ⇄ Europe ES
Marketing Director — Telecom & Digital Infrastructure

Andrea Saravia Sauter

20+ years positioning B2B brands in digital infrastructure across LATAM and Europe. Today I build the AI systems that make that work faster — I don't just talk about it, I run it.

Track record

Results, not adjectives

Twenty years in telecom and digital infrastructure come down to this: what actually moved.

$720K
Closed in hyperscaler activation — Ufinet
+40%
Qualified leads — Gold Data Gemini GTM
-25%
Sales cycle reduction
20+
Years in telecom & digital infrastructure, LATAM/Europe
What I solve

The problem, not the title

A Marketing Director isn’t hired for the title. They’re hired so something specific stops being a problem.

Positioning

B2B brand that doesn’t translate badly

Positioning strategy for digital infrastructure and telecom — what works in Madrid doesn’t work the same in Bogotá, and I build for that difference, not despite it.

GTM

Pipeline that closes, not just fills

Commercial activation with the metrics sales actually cares about: close cycle, conversion rate, lead quality — not just marketing volume.

Content

Systems, not one-off pieces

Content produced once as a system and reused, instead of rewritten from scratch for every campaign.

AI Visibility

Findable by AI, not just Google

Preparing brand and content to be cited by ChatGPT, Perplexity, and Gemini — where your buyers are already searching, ahead of a traditional search engine.

Systems I’ve built

I don’t use AI. I run it.

Proprietary tools, built to produce results — not to impress in a demo.

Content

GEO/AEO optimization engine

System to get B2B content found and cited by generative search engines (ChatGPT, Perplexity, Gemini) — not just Google.

Operations

SARAUTER Prompt Toolkit

Proprietary library of prompts and workflows for brand, content, and strategy production. The operating system behind every deliverable.

Brand

AI-powered brand workflows

Skills, subagents, and automations configured to take a brand project from brief to deliverable, end to end.

How I think
Three rules I don’t negotiate
01
AI is a system, not a chatbot.
A loose prompt isn’t strategy. A repeatable system is.
02
Senior, honest perspective on AI in marketing — no hype.
Twenty years of real B2B marketing before AI was a trend.
03
Digital infrastructure strategy built for LATAM — not global strategy badly translated.
What works in Madrid doesn’t always work in Bogotá. I work it differently, on purpose.